Frugal and Focused Tweeting for Retailers – Carolyn Howard-Johnson, Author

July 17, 2010 at 7:39 pm (Uncategorized)

Frugal and Focused Tweeting for Retailers – Review by Martha A. Cheves, Author of Stir, Laugh, Repeat

‘Once upon a time in the early days of Twitter everyone said, “I don’t get Twitter.”  Time magazine reported that the CEO of Twitter agreed that most people don’t get Twitter when they first start using it.  In fact, he said he didn’t get Twitter when he first floated it as a new social network on the Web.’

If you have a computer, television or even a friend who has a computer, you’ve heard of Twitter.  It’s has to be one of the most talked about networks in cyber space.  I can’t even imagine how many people are members of this “say it in 140 characters or less” site.  I know that I’m a member that had no idea at to what it was really all about.  In the beginning I saw Twitter as a site where I could meet someone, post my message of “Hi, how you doing?”  Get an answer back from them “Fine, how are you?”  And that was about it.  After playing around on the site for a while I found its use of notifying people when I posted book reviews to my site A Book and A Dish or new recipes to my site Stir, Laugh, Repeat.  But after reading Frugal and Focused Tweeting I found that I’ve really missed the boat on it’s true purpose… promoting yourself and your product(s).

Frugal and Focused Tweeting teaches the importance and uses of hashtags, avatars, direct messages, follows and followers.  It explains the importance of taking those 140 characters allowed and making them into eye catchers.  You’ll learn what a moniker, an HTML and a RSS Feed is and how they can help you and your business.  The Author even gives you connections to other sites that will not only help on their own but also work with Tweeter to improve your visibility.

Twitter is a network that is used by millions with any and/or all of them being potential customers.  It’s a site that you can easily take full advantage of for many your promotional needs.  And I’ve found Frugal and Focused Tweeting for Retailers to be the best source for finding Tweeter’s uses as well as how to find and use then.  And best of all, Frugal and Focused Tweeting for Retailers is written in “English” not “computerish.”

2010HowToDoItFrugally Publishing129 PagesISBN# 9781451546149
Review Stir, Laugh, Repeat at

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